Non Profit

Crescent Foundation

The Crescent Foundation was established to assist refugees and provide life-changing educational opportunities. Each year, thousands of refugees arrive in Australia seeking a better life. One the many challenges faced is the affordability of university education. Whether starting a new journey through university education or the need to up-skill an existing degree obtained overseas; the Crescent Foundation aims to assist in facilitating the transition into the workforce and indeed Australian society. 

Capabilities

Visual Strategy for the Survey Template

The Crescent Foundation required a dynamic presentation to effectively showcase the pressing issues they aim to tackle within their community, primarily in Australia. The foundation focuses on critical challenges such as homelessness, refugee support, and fostering community growth.

Strategy

Brand Strategy & Art Direction

To convey the urgency and significance of these issues, the presentation was designed with rich, vibrant colors, interspersed with poignant and sometimes uncomfortable images depicting the realities faced by those affected. These visual elements were crucial in illustrating the stark contrast between the problems and the potential for positive change through community support.

It was crafted to not only encourage involvement but also to drive donations to the various causes supported by the foundation.

Design

Benefits and Success

The thoughtful design of the presentation served a dual purpose: to inform and to inspire. By highlighting both the severity of the issues and the actionable steps the Crescent Foundation is taking to address them, the presentation aimed to empower viewers. The compelling visuals and detailed narrative provided a comprehensive understanding of how community support can transform lives, making the presentation an invaluable tool in rallying public engagement and financial backing for their initiatives.

Performance

Optimized
for online viewing.

Ensuring clarity and visual impact for large audiences. Each slide is optimized for crisp, detailed viewing, enhancing the overall experience.

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1 Powerpoint

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2 Photoshop

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3 Late night grinds

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