The St. James is a premier sports, wellness, and entertainment complex located in Springfield, Virginia. Spanning over 450,000 square feet, it offers an impressive array of facilities and services designed to cater to athletes, families, and individuals seeking top-tier fitness and leisure experiences. The complex includes state-of-the-art sports venues for activities like basketball, soccer, ice hockey, and swimming, along with specialized areas for climbing, gymnastics, and much more.
The St. James has amassed a substantial backlog of materials over time, necessitating the creation of extensive libraries to effectively house and manage this wealth of information. To address this challenge, the existing collateral needed a comprehensive overhaul. This involved rewriting the content to ensure it was current, relevant, and accurately reflected the organization’s evolving offerings and mission. Once updated, the materials were meticulously redesigned and organized into large, easily navigable documents.
The redesign process prioritized the use of The St. James’s professional photography, custom fonts, and trademark navy color, creating a cohesive and visually appealing aesthetic. This approach not only enhanced the usability of the documents but also reinforced the brand identity across all branches of the organization. The goal was to make these materials readily accessible and easy to distribute, facilitating seamless communication and coordination between different branches.
The impact of compiling and organizing this extensive body of work has been significant. By having a well-structured and visually consistent library of materials, The St. James has been able to more effectively spread its mission and showcase its comprehensive offerings to clients and potential affiliates. This effort has bolstered the organization’s ability to attract and retain members, engage new partners, and maintain a strong presence in the competitive wellness and entertainment industry. The streamlined collateral has proven invaluable in promoting The St. James’s vision and ensuring that all stakeholders have access to high-quality, up-to-date information.
Ensuring clarity and visual impact for private audiences. Each slide is optimized for crisp, detailed viewing, enhancing the overall experience.
1 Powerpoint
2 Adobe Suite
3 Dedication
We’re a team of creatives who are excited about unique ideas and help companies to create amazing identity by crafting top-notch presentation collatoral.
